"No one has launched a big PR campaign to get these people signed up because of the problems with the federal website," he told "Fox News Sunday." "We are about to launch a big PR campaign, and that, I think, is going to persuade a lot of people to sign up."
I doubt it. It all boils down to money, which many of the young folks don't have, or are unwilling to pay, since they're healthy and don't envision any health problems. When you add they don't have to, they won't. Why should they? They can use the money for something else.
He went on describing how the Obamacare rollout is just like an iPhone.
That's not a very smart thing to say. I know it's probably the brain child of someone on the Obama staff, but it's a statement loaded with pitfalls.
People like their iPhones. Those that don't, have tried them before, and don't care for the product still have good things to say about the phone itself. They liked the styling, the quality and really couldn't complain about the product. It was just something they didn't like. In many situations, it was just too expensive and they couldn't afford one. Even then, they had a choice for another product - unlike Obamacare. When you add the fact many people just despise iPhones, forcing them to use the product is galling and unacceptable.
Nobody likes Obamacare; and without an option, they like it less. It's too expensive, the product is substandard and signing up for the defective product exposes the subscriber to identity theft. When you add they might not really be signed up, avoiding the signup is considered best. Even the faint of heart will wait. They may be timid but they're not stupid.
So, the PR campaign is failing before it starts, which is predictable. This administration is on the downhill side and those with any initiative are moving on, or losing interest. Nobody likes being on the losing team and it's obvious the Obama Administration has proven to be one of the most feckless ever. All the pomp, PR, glitter and exorbitant expenditures can't hide the fact the "product" they attempted to sale was defective. The competent players will leave as soon as possible and avoid having their name besmirched by the brand considered the worst.
One other thing: Obama can't use an iPhone. I know this has nothing to do with Obamacare, except it's on of those things that will appear in an argument. Someone states:
"Obamacare signing is like an iPhone. There are glitches and they fix them."
The rebuttal? "Yeah?, but Obama doesn't even use an iPhone."
...and the argument is over.