Cracker Barrel changed the logo, the CEO is a DEI nut, and 94 million went down the drain. The worst thing about it is how it's probably permanent. The chain, from what I've been told, doesn't have the food people remember, the menu is smaller, the complaints were ignored, and those (like me) that entertained the thought of going for a meal there, will not do so. I've eaten there in the past, but that's been decades ago.
My suggestion is the stockholders bail while they can. Too much has happened, the brand is forever tarnished, and the costs to stay open will not be sustainable with the reduced sales. Those future people sitting on the front porch might only be vagrants looking for a place to get out of the weather.
Sigh... their 'test' site and comments were in NYC... Should have done it in Georgia, I'll be the input would have been significantly different...
ReplyDeleteI agree, but apparently, the CEO is not qualified for that type of restaurant chain.
DeleteToo late for the investors.
ReplyDeleteYou're right. If enough start selling at a loss, those that wait will have a bigger loss.
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