With the current transinsanity being embraced by the likes of Busch, and Jack Daniels, it's obvious those that run the company are oblivious of their market, unwilling to accept their consumers have moral values that don't agree with theirs, and those that can will run with the money, if they can find someone willing to buy what may be a useless product. Both business were originally owned by people that passed on to their heirs a success, which is now gone. The heirs made a tidy profit during original sales, employees were thrown into the gears of the corporations that now run the businesses, and it's easy for large corporations to close the doors if things don't go as well as they envision. That, or sell a subsidiary.
The embracing of abberant behavior has many consequences, but with minority participation, there's always the possibility the majority will not only reject the behavior, society will turn on those that participate, and the consequences can be grim. Whether this happens is yet to be seen, but the multi-national companies that are pushing the products don't have any qualms about promoting any behavior that increases their sales. The original integrity that led to quality products is gone, and those unwilling to accept alternate lifestyles that conflict with their morals have choice. I have a feeling the effects will only be minor.
As a side note, neither Busch, nor Jack Daniels are owned by heirs. Bush is part of an international company, and Jack Daniels is owned by a Brown-Foreman Company, which is another multi-national corporation. Neither will be harmed by boycotting one of their brands, since they have so many to offer. Unless people only buy from local companies, the constant search for anything (whether immoral, or not) to increase sales will continue unabated.