Nike seems to have shot itself in the foot. People are mad, and some even burning their shoes. It appears as if the company lost its mind; or did it?
What if Nike is either part of a plan to bankrupt the company, or an insider is involved? With Nike manufacturing facilities overseas, the scrutiny of the operations is minimal at best. An unusual drop in production could be overlooked. That cuts costs to prepare for bankruptcy, and insiders could sell stock at the higher price.
With the failing Kaepernick ads in motion, the drastic drop in sales, and investors fleeing in numbers, the company could file for bankruptcy, have debts reduced to pennies on the dollars, and buying into the lower stock yield a profit.
Meanwhile, a new company, or revised company could be born. The manufacturing facilities exist, the yearning for an overpriced sneaker is still prevalent, and the public would be ignorant of most everything, since nobody really pays that much attention to stock prices, or major investors.
Time will tell how this turns out, but I wouldn't automatically think Nike is stupid, or honest.